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had the opportunity to craft a complete visual identity for Sarvaswa EV, an emerging player in the EV charging ecosystem based in Ahmedabad, Gujarat, India. The project focused on building a future-ready, scalable brand that reflects innovation, sustainability, and technological advancement. The process began with strategic logo design, where I developed a mark that visually represents energy flow, mobility, and clean power. The identity was designed to be minimal, memorable, and adaptable across both digital and physical touchpoints. Beyond the logo, I created a comprehensive brand guideline design system to ensure consistency across all brand communications. This included typography, color palette, grid systems, iconography, and real-world application mockups tailored for the EV charging industry. This project reflects my approach to branding—combining strategy with aesthetics to build meaningful and impactful visual identities. Through my Creativeline process, the brand was positioned to stand out in the growing EV market while maintaining a clean and professional presence.